What are words worth Wordsworth?

Wax on, wax off. Wax on, wax off. Wax on, wax off.

August 30, 2007 · Leave a Comment

Cat does the Crane Kick

The sobering Ying to his raging Yang, the dynamic duo of Mr Miyagi and Daniel San drop-kicked, crane-kicked and waxed their way through the 80s with their subtle blend of Zen calm and action-packed fight scenes. And before you think you’ve stumbled across an IMDB synopsis by mistake, I’d better tell you that it’s all for a little ad for my current employers.

Note the misty eyes and the aspirational aura that even the thought of working with Red Cell gives these reluctant urban warriors. Hyeee Ya.

View the Karate Kid ad here

Categories: Advertising · Copywriting · Creative

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