New Sony Bravia Ad

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It’s coming soon and it promises to be bigger and bolder than the iconic Bouncing Balls and Paint executions. Called Play-Doh, this is Fallon’s third spot for the Sony Bravia and involved a cast of 200 clay rabbits cavorting around the streets of New York. Reportedly billed as the most ambitious piece of stop-motion anaimation ever undertaken, the ad employed 40 animators and used 2.5 tonnes of modelling clay. As soon as I find anything, I’ll post it up here. Ooh, I’m such a tease.

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