Ooooooo. Look at them. I must admit when I heard they were coming out I did get a little over excited. Micropacers are legendary anyway but you should see all the stuff you get with them. (Take a deep breath)You get loads of promo items like tape, stickers, keyrings and a balloon (I know) a stainless steel money clip, karabiner, lanyard, miniature micropacers in their own tin, a Raymond Choy designed Qee character with trefoil head and micropacer chest, a Batman style adidas torch that shines out the trefoil logo, a hefty belt buckle, a tennis racket bottle opener and a flash drive with leather casing and 1GB of memory. It’s insane and I had to buy a pair. Not sure if I’m keeping them yet though, so if you fancy a pair of limited edition (500 pairs worldwide) unworn BNIH (Brand New in Hamper) adidas Micropacers in a size nine then add a comment, and tender your offer in GBP please. Don’t know if I can part with them though.
OK (and this is just for you Ben) apologies for the shocking tardiness of this blog. My New Year resolution is to put up at least one comment a week but as I’m starting this in February I think I’ve already broken this. But anyway, onwards and blogwards.
As you may know, I go to a fair amount of gigs and I was just wondering where/when the fake encore started? The days of clapping, stomping, chanting for more have been overtaken by a smattering of applause and a general expectancy of the band coming back on anyway to play their most recent record/crowd favourite.
Is it the bands that are causing the problem? Is it the apathy of the crowd? Is it a mixture of both? Is it Simon Weston’s fault?
The last band I saw that didn’t play an encore were Explosions in the Sky in January and I must admit it was rather refreshing, the last genuine encore I remember was Radiohead at Meadowbank Stadium in 2006 (where they played, count ’em, FOUR) but all this is just to get a link to tell you about the Morrissey gig I saw at the weekend.
Hell, who needs a tenuous link? He was simply awesome. A cantankerous old bugger and a poetic moaner of biblical proportions, you’ve just got to love him. Now before any of you write in to say “but he’s racist” the NME article that he was “quoted” in is now subject to a libel case in the High Court, the actual interviewer himself has said that the NME rewrote the whole transcript and has also insisted his name be removed from the article. So there.
The gig itself was a very bizarre mixture of ages, styles and outfits. But not a bunch of gladioli in sight. Urging the crowd not to buy any more Smiths’ records as the “all the royalties go to that wretched drummer” was quote of the night and seemed to rule out the endless “reunion” rumours. Which is all good I say. Too many bands are getting back together anyway. Mr Morrissey was just genius and as usual, he went through a fair few shirts. Mozza, we salute you. (but not in a rigid right arm sort of way.)
Again apologies to anyone who visits this regularly. I’ve been a bit rubbish lately.
Anyway, during an unbelievably slow day at work yesterday, I decided to subject my colleagues to a taste test. After reading some studies that suggested that the Average Joe could not tell the difference between Coke and Pepsi and that eventually they all came out about a 50-50 split as regards correct and incorrect answers. I decided to try this out.
After purchasing said drinks, I set up an experiment that involved tasting 50 cups of Coke or Pepsi (25 of each) a clipboard, a scoring chart and four “volunteers”. The preference stated was unanimously in Coke’s favour (sorry Mr Pepsi) and the taste test began. After much swishing and sloshing the following results were noted. Stephen and Michael (both smokers by the way) got 29/50 correct. So far so what. Bea got 35/50 but then she did call the Statue of Liberty “The Lady of Opera” the other day so we’re all unsure if she actually knew what was going on any way. But Kirsty absolutely aced it and got 50/50.
So in conclusion, we have somebody working for us that should either be in the perfumery business – as most taste is actually based on smell – or as those “Tasters” that decide when certain products are ready, especially in the wine and spirits sectors. Told you we were quiet.
Well it’s here. And I’ve been away for a while. But it’s been worth the wait. (For the ad, not my ramblings). Who said claymation was dead? Anyway, here it is. And it’s just lovely.
I told you I’d update you all when I got any more information about the latest Fallon spot for Sony Bravia. Although it turns out there’s not much to report really. But as promised, here are some pics of the making of the making of. If you know what I mean. Sigh.
When reading the advertising press recently, it struck me that there’s a constant stream of comment and editorial bemoaning the general state of advertising in this country. The same themes are talked about, a lack of creativity, samey ads, stereotypical caricatures of “real” people and the dumbing down of anything that the masses won’t immediately “get”.
There are comparatively few campaigns that have the ability to stop people in their tracks any more, and I feel that the industry in general has got a whole lot more conservative. We’ve been having problems recently in getting concepts through that the public wouldn’t “get” straight away. But does there have to be an instant understanding of what you see/hear/interact with? Take the Cadbury’s gorilla ad. Imagine telling your Account Handler that a drumming gorilla is the way forward? Most wouldn’t even dream of presenting it to the client. Well done to Cadbury’s by the way. And how about the Orbit campaign? It’s funny and it gets across the message that plaque is invisible and you can’t fight it on your own. But try telling your boss that you’ll definitely need some Flamenco guitar in the background to really set the ad off.
There seems to be a culture that creatives are there to be reined in. And that results in ads that could’ve been good but are a bit, well, blah. Go on, trust us. You won’t be disappointed and you definitely won’t be bored. I mean, just why hasn’t anyone approached Simon Weston with a view to launching his own range of barbecue grills and cooking utensils? I mean, he carried the Commonwealth flame for Manchester for goodness sake. At arm’s length mind, and my, did he deliver that flame quickly.
Anyway, I’ve always wanted to open an exhibition of failed ads, but instead of explaining what the ads are on that wee bit of safmat/foamex/card, I’d give the reason why the Account Handler or client rejected them. My favourite ever reason for a client rejecting an ad concept was, and I quote, “I like the headline and the picture, but I’m not sure people know how to read Latin nowadays.” Anyway, here’s one of the Orbit ads for you to enjoy. Lovely. Alan.
I know. Everyone’s heard this one. But it’s the way I tell ’em.
So a few nights ago a few of my friends went out for a drink, and as usual, the talk soon got very technical and started to revolve around the interweb. Now I’ll be honest and admit that my knowledge when it comes to such matters is pretty poor. I have a very vague understanding of how the worlds of Affiliate, PPC and SEO all work but it’s more like my understanding of how a photocopier works (now that really is magic) and nothing that really gets into the whole technicalities of each sector.
So anyway, we got talking about different ad campaigns, their relative merits and how we felt about them – bearing in mind that one of the group hates everything unless it begins with Dinosaur and ends with Jr – and it came round to that interweb buzz word, measurability. I was more or less shouted down when I suggested that I didn’t think that every single part of a campaign had to be totally quantifiable. Even to the extent that some of my friends wouldn’t use TV, Print or Outdoor advertising for any ad campaign because they’d have no real idea of the effectiveness of the campaign.
This troubles me somewhat.
I mentioned that I thought completely integrated campaigns were/is/are/will be the way forward but this was met with a “you’re just trying to justify your job” comment. Or are they trying to justify theirs? Dun. Dun. Daaaaaaaaaah.
I can see how some products don’t necessarily need a huge presence in the “real” world, but is having your campaign 100% online for good not a wee bit dangerous? As Jack Nicholson would say, “Why can’t we all just,…get along?” Well, I just put this post up to elicit debate. Comments please.